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About You > Start-ups



Creating your Value Propositions and Generating Customer Traction

Running a start-up requires immense energy and drive from founders, early-stage investors and employees. Sticking with your original start-up ideas is always challenging. Through engaging with other start-ups, Embarkley & Company understands apart from surviving the first 2 years as a going concern, the most important challenges for you are identifying your company’s niche market and customers and providing them with a unique value proposition. Moreover, we know your constant worries include generating revenue, gaining traction, and defining mid-term business growth strategies with an aim to not only survive, but also to find ways to boost enterprise value for subsequent capital raising in hopes of growth and expansion. We help start-ups in the following areas:


  • Strategy
    • Business Growth Strategy
    • Market-entry Strategy
    • Market Potential and Sizing
    • Customer Insights
    • Go-to-market Stratgy
    • Pricing Strategy
    • Digital strategy (OTO, Omni-channel, e-commerce)
    • Business Development
    • Strategic Alliance / Joint Venture
    • Corporate Finance
    • Capital raising
  • Business Transformation
    • Operations transformation
    • Digital transformation

How can we help you?
To discuss how our team can help your business achieve tangible results, please